Hellman St Clair is a strategic, creative consultancy, founded by Anna Hellman and Felicity Willetts.

We’re geared to working closely with brands to help them successfully navigate the major challenges that businesses and wider society experience today and in the future.

Working with a highly skilled, diverse network of creatives, we take a multi-disciplinary approach to brand activation. We encourage the exploration of new models and working practices to deliver a personal, high end visual communication service to all our clients, fusing Nordic sensibilities with an International outlook.

The team

ANNA HELLMAN | FOUNDER

Anna started her career in the advertising business, working for the iconic agency Paradiset. 

Her career has since focused on strategic marketing, branding and brand activation for global artists, brands and organisations including IKEA, Spotify, H&M, Sony, the Avicii Foundation, MTV,  Swedish Radio and Swedish Television. 

After a stint in LA, Anna returned to Stockholm as CEO of creative production company, Vanitas, which she ran for over a decade.

In addition to Hellman St Clair, Anna heads up the concept-saas company, Retail Entertainment.    

Anna holds an Executive MBA from the University of Stockholm and lives with her family in the capital.


FELICITY WILLETTS | FOUNDER

Felicity brings extensive international experience to Hellman St Clair having worked on productions all over the world.

She has made feature films for the cinema, documentaries for the BBC, Channel 4, DR and CPH Dox. Her commercial productions have been made for a wide range of global brands including Adidas, Nintendo, Ikea and Visa with agencies such as JWT, TBWA and Wieden + Kennedy.

She approaches projects from a broad, multi-disciplinary perspective, encouraging people to think critically and creatively to land the best solutions.

Born and brought up in the UK, Felicity graduated with an MA in History from the University of Oxford. She now lives in Stockholm, Sweden and maintains strong ties to the UK and internationally.